品牌是吸引旁觀者眼球的東西。包裝藝術(shù)通過賦予品牌一個有形的身體和形狀來定義一個品牌,每個人都可以凝視、欣賞并最終被吸引。圍繞一個品牌本質(zhì)的想法本質(zhì)上是抽象的,而且常常是不可察覺的,因為人類的感官都無法察覺。挑戰(zhàn)是要拿出一個獨特的包裝設(shè)計,以適合印度買家,同時,當它放在貨架上時,它應(yīng)該拿起。
Agency: Saypan Communications and Consultants Pvt.Ltd.
Creative Director: Sandip Shah
Art Director: Ganesh Salekar
Illustration Artist: Monali Pore
Location: India
Project Type: Produced
Client: Pavitra
Product Launch Location: India
Packaging Contents: Flour
Packaging Substrate / Materials: Flexo Packaging
Printing Process: Flexo Printing